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Principles

Responsible AI.

We make UGC that looks real, with AI. That comes with responsibilities: to the people who watch it, to the platforms it runs on and to the brands whose names are on it. Here's how we handle them.

Last updated 25 September 2026

01We're open about AI

Realistic doesn't mean hidden. We label AI-generated content wherever a platform or the law requires it, including TikTok's and Meta's AI labels, YouTube's altered or synthetic content disclosure, and the transparency obligations for synthetic audio and video under the EU AI Act.

When we deliver files, we tell you which labels apply in each market. When we publish for you, we apply them ourselves.

02No real person without consent

  • Our presenters are synthetic characters, or are based on likenesses licensed with the person's consent.
  • We never imitate a real, identifiable person, including public figures, your competitors' spokespeople or your own staff, without their written permission.
  • We don't clone anyone's voice without their explicit consent.

03Brand content, not fake reviews

AI presenters are not customers. We don't produce content that claims to be a genuine customer's review or testimonial, and we don't attribute experiences to real people who didn't have them. EU consumer law prohibits fake reviews, and so do we.

Review-style videos present real product facts and the claims you can substantiate, and they are published as brand advertising with the disclosures that requires.

04Truthful claims

Every product claim in a script comes from you, and you confirm you can back it up. We don't write medical, health, financial or environmental claims that aren't permitted, and we follow the advertising rules of each platform and market we work in.

05What we won't make

  • Political or electoral persuasion.
  • Content aimed at children, or products that can't legally be advertised to your audience.
  • Misleading health claims, scams or get-rich-quick offers.
  • Hateful, sexual or violent content.
  • Anything designed to deceive people about who is speaking or what is real.

06People review every video

AI does the production; people make the calls. Strategists write and approve every script, and every video is checked for accuracy, brand safety and the right disclosures before it reaches you. You approve each batch before anything is published.

07Your data and brand assets

Brand assets, product information and briefs you share are used only to produce your content. They are stored with access limited to the team working on your account, and returned or deleted when the engagement ends if you ask us to. See our privacy policy for how we handle personal data.

08Clear rights

We only use music, stock footage, fonts and other materials we are licensed to use. The usage rights you receive for each video are set out in your agreement.

09Raise a concern

If you believe content we made misuses your likeness, misleads people or breaks these principles, email scale@doquierlabs.com. We review every report and take content down when it's warranted.